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Terms & Conditions

BOOKING TERMS is the online booking site and trading name of Alpha Travel & Marketing SEE. Our registered offices are located at Vrtna 15, 24000 Subotica (registration number 21249785) and Ábrahám Pál u. 36/d, 2120 Dunakeszi, Hungary (registration number). Alpha Travel & Marketing SEE d.o.o. is registered in Serbia under VAT number 109826692 and in Hungary under VAT number 32167849-1-13These booking conditions apply to all bookings made through Any booking or order placed by a customer, whether through the Company's website or otherwise, shall be deemed to be an offer by the customer to purchase the relevant package vacation or other travel arrangements in accordance with these Booking Conditions.
A contract between the customer and Alpha Travel & Marketing SEE will only be formed when Alpha Travel & Marketing SEE receives payment in full and issues a confirmation invoice. The customer making the booking accepts these terms and conditions on behalf of all members of their travel group and is responsible for the payment of the whole group.
Booking services at Alpha Travel & Marketing SEE are currently only available to persons 18 years of age or older. Persons under the age of 18 must be accompanied by at least one adult. By submitting a booking, you warrant and confirm to us that you will comply with these regulations.
At Alpha Travel & Marketing SEE we make every effort to respond to inquiries and requests within two working days. Our office hours are Monday to Friday 9 am to 5 pm CET. You can reach us via email at

Our company is fully licensed by the Government of the Republic of Serbia.
Alpha Travel & Marketing SEE operates
 in accordance with the General Data Protection Regulation (GDPR), a regulation of EU law on data protection and consumer privacy. For more information, please visit our Privacy Policy.




Accepted payment methods: Alpha Travel & Marketing SEE accepts payment by bank transfer. In the future, we will also accept all major credit and debit cards.
We are working on accepting online payments with the following cards: Visa, Visa Electron, MasterCard, Maestro, JCB, Discover, UnionPay, Diners, and American Express cards. Please note that there is a 3% processing fee for payments made with Diners, Discover and American Express as these providers charge high fees.
If you wish to pay by bank transfer, please select "Bank Transfer" as your payment method in the booking process, and AAlpha Travel & Marketing SEE will contact you with payment instructions. Please note that bank transfers are not possible for bookings made less than 15 days before the travel date.
Payment at the time of booking:  Alpha Travel & Marketing SEE requires a deposit or the total amount at the time of booking, depending on when the booking is made and what type of travel package is booked:

Packages booked more than 30 days prior to arrival: Alpha Travel & Marketing SEE requires a non-refundable deposit of 20% of the total amount at the time of booking. Note: For packages that include a cruise, train, flight, or accommodation in ice/snow/igloo hotels, Alpha Travel & Marketing SEE charges a non-refundable deposit of 50% of the total price at the time of booking. For guided small group tours in Iceland, Alpha Travel & Marketing SEE requires a 30% deposit.

Packages booked 30 days or less prior to arrival: Alpha Travel & Marketing SEE requires full payment at the time of booking for purchases made within 30 days of travel. Please note that for bookings made less than 30 days prior to travel, the availability of all services must be confirmed by Alpha Travel & Marketing SEE and the suppliers before the entire package can be confirmed. In the rare event that a particular excursion or service is not available, you will be offered an alternative or a full refund. You will be notified of any necessary changes to the itinerary before a confirmation invoice is issued.

Special Offer Packages: For certain special offers, such as an "Early Bird" discount, you may be required to pay the full amount at the time of booking to qualify for the discount (terms vary by offer). Unless otherwise stated, normal payment terms apply to all special offers.

Individual Bookings: For packages customized by a travel consultant, you may choose to pay a deposit (20%, 30%, or 50% of the total price, depending on the services included) or full payment (100%) at the time of booking. However, if the individual booking is made less than 30 days before your arrival, full payment is the only option.

Remaining payments after deposit: Full payment (less deposit) for packages - both group and individual - is due no later than 4 weeks prior to your arrival, or upon confirmation of the booking if the original booking was made within 4 weeks of departure. Some packages require full payment at an earlier date, but in these cases, the information will be provided online in the package details.
Note: Strict payment terms apply to some of our holiday packages. In these cases, the relevant information can be found online in the package details.

Payment Processing: Once we receive a payment, we will email you an invoice for the amount paid. All other payments are processed through a secure login page on our website. If this applies to your booking, you will receive an activation email with login details. Please note that on the secure payment login page, you have the option to split the payment between multiple credit cards.

Late payments: Alpha Travel & Marketing SEE reserves the right to treat cases of late payment as a cancellation of the booking and the company may withdraw its confirmation of the services. Please note that this only applies if payment has not been made at least 2 weeks prior to your arrival and no arrangement has been made for payment of the balance.

All prices quoted or shown in our rates are based on current prices and are subject to change without notice on our website. Once final invoiced, the booking price is guaranteed to be free of surcharges except for currency fluctuations, government taxes, or other cost increases beyond Alpha Travel & Marketing SEE control.
In the rare event that published prices need to be increased for the reasons stated above, Alpha Travel & Marketing
SEE will give you at least eight weeks' notice if your booking price is affected. In this event, Alpha Travel SEE will pay an amount equal to 5% of the remaining package price, less any deposit paid. Amounts in excess of 5% will be charged but if the surcharge exceeds 10% you have the right to cancel your booking with a full refund.
Please also note that we reserve the right to cancel, amend or restrict any order placed at the incorrect price if an incorrect price has been inadvertently quoted on our website.


Our general cancellation fees are a percentage of the total tour price, as follows:
- More than 21 days prior to the scheduled arrival date: 20% cancellation fee.
- Less than 21 days prior to scheduled arrival date: 50% cancellation fee
- Less than 7 days before the scheduled arrival date of the tour: 75% cancellation fee
- Less than 72 hours before the scheduled arrival date of the tour: 100% cancellation fee

Note: These are the general cancellation policies for all packages except guided 1-day tours and group bookings. Please also note that cancellation fees may vary for certain tour packages and services. In this case, the cancellation terms and fees are indicated on the page of the specific tour package.

Notification of Cancellations: If you must cancel, you should notify your travel consultant as soon as possible.
If you need to cancel at short notice (72 hours or less prior to arrival), please notify us by email at


For guided 1-day tours booked individually, Alpha Travel & Marketing SEE charges a cancellation fee as a percentage of the total tour package price, as follows:
- More than 4 weeks prior to the scheduled tour arrival date: 10% cancellation fee (70% refund & 20% is a deposit we will hold for you*).
- Less than 4 weeks before the scheduled arrival date: 50% cancellation fee
- Less than 2 weeks before the scheduled arrival date: 100% cancellation fee

If you cancel with more than 4 weeks' notice you will receive a 90% refund, 10% is a cancellation fee.


For group bookings, Alpha Travel & Marketing SEE charges a cancellation fee as a percentage of the total tour price as follows:

For cancellation of the entire group booking:
- More than 10 weeks prior to the scheduled arrival date: Cancellation fees are 20% of the total estimated price.
- 8 to 10 weeks prior to the scheduled arrival date: Cancellation fees of 30% of the estimated total price
- 4 to 8 weeks prior to the planned date of arrival: Cancellation fees amount to 50% of the estimated total price.
- Less than 4 weeks prior to arrival date: Cancellation fees amount to 100% of the estimated total price

Conditions for cancellation of individual travelers within a group booking:
- Please note that cancellation by one or more travelers within a group may result in either a price increase for the entire group or a cancellation fee for the traveler (s) who canceled.

Conditions for cancellations by less than 10% of the group:
- Up to 4 weeks prior to arrival: no charge (but may result in a price increase for the entire group).
- Less than 4 weeks before arrival: 50% cancellation fee
- Less than 2 weeks before arrival: 100% cancellation fee

Non-refundable services:

Please note that the cancellation policy for the following services is stricter than usual: train tickets and cruises. Therefore, Alpha Travel & Marketing SEE cannot
 refund any of these services booked through us. If some of our travel packages have stricter cancellation rules, this information will be provided in the online details of the package.


All booking change requests must be made by email by the person who submitted the original booking request.
Depending on how far in advance a travel package was booked and when a booking change is requested, an administration fee of 20 euros for each day/night of the changed itinerary may be charged to the credit card used for the original payment.
The administration fee may be waived if the changes are requested within 30 days of the booking date. However, depending on the changes requested, additional costs may be incurred by the supplier.
For bookings made within 60 days of arrival, changes may be made without incurring the administration fee until services have been confirmed and travel documents issued. However, bookings made 30 days or less prior to arrival may be subject to the administration fee and any applicable supplier fees due to the short processing time.

Transfers: A booking may be transferred from one party to another provided the new party complies with the terms of the booking. An administration fee of €20 will be charged for the transfer. Both parties are jointly liable for this fee and any other costs that may arise from changes to the booking.

The following terms and conditions apply to all Special Offers on in conjunction with our standard booking terms for all Alpha Travel & Marketing
SEE holiday packages:
- The discount booked will be deducted from the total price.
- Valid only for standard packages as listed on the website - not valid for customizations such as hotel upgrades or extra nights, extra activities, or extra days with a rental car
- Not valid in combination with any other discount or special offer
Special offer prices only apply to new bookings at the time of booking.
- Bookings of packages are not commissionable to third-party suppliers.


All travel documents are sent to customers electronically as PDF documents attached to an email. When you arrive in Serbia or Hungary, you can also pick up the travel documents in paper form upon arrival, either from the airport transfer driver or at the hotel, upon request.

You can also have the documents sent to you by post. There is a small additional charge for this service. According to postal regulations, documents must be sent to the credit card holder's billing address and not to the address(es) of the passenger(s), unless they are one and the same person. Please note that
Alpha Travel & Marketing SEE cannot accept responsibility for documents that are misplaced or lost in the mail. We, therefore, recommend that you send all documents by Registered Post or Courier Service to your home address, even if this involves additional costs.

Most of our travel packages are commissionable to travel agents. However, please note that we do not offer commissions on special offer travel packages, day tour bookings, or optional activities added to travel packages.


Alpha Travel & Marketing SEE assumes no responsibility for any loss, damage, accident, injury, illness, or change in schedule due to weather, strikes, natural disasters, or any other cause beyond the control of Alpha Travel & Marketing SEE.  Alpha Travel & Marketing SEE acts in good faith and cannot be held responsible for any acts, omissions, or delays of agents, hotels, bus companies, airlines, tour guides, restaurants, or any other person or entity.

Alpha Travel & Marketing SEE reserves the right to change routes, itineraries, or departure times without prior notice should the need arise. In the event of changes to flights (domestic and international) or scheduled travel by cruise ship, ferry, bus, or train, the traveler is responsible for any additional costs incurred as a result of these changes (e.g. additional hotel nights, meals, transfers, etc.). We, therefore, advise all clients to take out comprehensive travel insurance to cover all eventualities.

Our aim is to provide excellent customer service and to achieve this we carry out a strict quality control process. If for any reason you are dissatisfied with your travel package, we want to know immediately. We encourage you to call our office as soon as an incident occurs during your holiday. (You will also have access to an emergency hotline while you are on your Alpha Travel & Marketing SEE tour). If you are unable to do so, you must notify Alpha Travel & Marketing SEE in writing ( within 30 days of your return, or you may jeopardize your right to compensation.

All information on the Alpha Travel & Marketing SEE website is subject to change. Alpha Travel & Marketing
SEE reserves the right to change/correct any errors that may appear on the website or in the published price lists.

If your questions have not been addressed above, please contact us. We would love to hear from you!

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